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Brian Reichow
Sales / Operations / Infrastructure / Macintosh IT / Project Management Minneapolis, MN 55411
(Email address obscured to foil spammers)


Full-time IT support, administrative, management or sales engineering position that is challenging and allows me to work as part of a team that provides a superior customer experience while expanding my own base of knowledge.


Versatile, charismatic technology professional with more than 18 years of service, sales, and project/team management experience. Familiar with a variety of environments, having worked with hundreds of small business, publishing, creative, advertising/marketing, pre-press, medical, and education (K-12 and higher ed) customers. Desirable combination of sales savvy and service practicality with the ability to weigh the merits of multiple points of view, identify cost-effective solutions and streamline internal operations and processes.


June, 2001
to present

Escape. Technology systems integrator.

Chief Escape Officer/Principal Consultant -- Ringleader, Cheerleader and Fearless Leader

  • Retained key customers cultivated during tenure at Cybernet/WAM!NET.
  • Successfully guided startup business from traditional "consultant" model to broad-based systems integrator with $200,000 in yearly revenue
  • Responsible for all aspects of the business, including prospecting, marketing, accounting, billing, client development/management, sales, accounting
  • Selection and oversight of three staff and a team of subcontractors
  • Managed the concurrent needs of more than four dozen ongoing customers comprising more than 400 seats
  • Developed IT capital budgets for customers
  • Provided a complete range of outsourced IT services for customers, network engineering, product recommendation, and server/storage/backup (infrastructure) planning and deployment
  • Acted as on-site project manager for customer deployment and integration of related services and equipment by outside vendors such as web hosting, firewalls, teledictation systems, or telecom (voice-over-IP) systems
  • Minimized customer IT expenses by recommending and placing solutions that tend to require minimal ongoing maintenance (lowest Total Cost of Ownership) and identifying/eliminating budget-draining everyday expenses
  • Specific expertise in mass system imaging, RAID storage, high speed networks, VPN, workflow automation (AppleScript, etc.), wireless (Wi-Fi) network deployment, and end-user color management needs. Disaster recovery and business continuity planning. Software focus on Mac OS X, Mac OS X Server, cross-platform directory integration (Open Directory & Active Directory), FileMaker Pro, Microsoft Office, Adobe Creative Suite, Windows virtualization (Parallels Desktop), remote access (Apple Remote Desktop). Apple Certified Technical Coordinator, 2002-present.

  • June, 2000
    to April, 2001

    WAM!NET. Premium file delivery and digital asset management for major media companies via a high-speed private network.

    Sr. Software Engineer, WAM!NET Professional Services -- Lead architect for workflow automation initiatives

  • Headed AppleScript integration of Canto Cumulus, FileMaker Pro, the Macintosh Finder and WAM!NET's own proprietary end user software in support of various product teams (customized as needed for each client)
  • Web integration of database back ends Setup of digital asset management for key clients across the U.S.

  • October, 1995
    to May, 2000

    Cybernet Systems. Macintosh systems integrator

    Service Manager (1998-2000)

  • Responsible for management of 12 direct reports
  • Developed automated means of tracking technician usage, enhancing scheduling efficiency, determining profit & loss, and calculating incentives paid to staff
  • Rewrote internal service/help desk database to tie in with Sales, Purchasing, and Accounting, eliminating processes that had been dependent entirely on paper
  • Reduced telephone response time for all customers to levels previously guaranteed only to contract customers
  • Improved technician efficiency by routing technician calls geographically as well as giving morning assignments the day before (technicians need not report to depot each morning)
  • Set client expectations based on what could realistically be delivered
  • Addressed problems with late returns of service parts to Apple's central depot (and associated penalty fees they assessed)
  • Created web-based means for customers to submit job tickets and track status of projects and repairs in real-time
  • Created automated fax-blast system for delivering promotional and discount messages to the customer base
  • Employee reviews and development
  • Developed staff equipment budget requests

    Trainer (1997-1999)

  • Cultivated a staff of eight young Mac techs into a team with consistent methods, ethics and skills -- "the Cybernet way." Apple Computer subsequently made three of them their first hires when launching the first Twin Cities Apple retail stores in 2001.
  • Established broad curriculum and documentation.
  • Reached goal of all Mac technicians achieving Apple hardware and software certifications.

    Sr. Systems Engineer (1995-2000) & Account Manager (1995-1998)

  • Straddled the line between service & sales staff
  • Consistently the most profitable, most-scheduled, and most-requested field engineer on the Cybernet team. Also maintained the highest gross margin on equipment sales, largely due to the trust customers had in my service work.
  • Consulting and support for creative and prepress companies, ad agencies, commercial printers, and Fortune 1000 firms.
  • Developed web content management system to automate web publishing and job concepting/versioning for ad agency (1998). Design allowed for customized branding and security on a per-client basis. Achieved savings of one full-time webmaster position, as account staff could publish content by dropping files into "hot folders."
  • Automated display ad "preflight" processing for a regional newspaper chain via AppleScript, QuarkXPress, and FileMaker Pro. Saved client $26,000 annually by reducing operator time required each week from 3 days to 3 hours.
  • Created Electronic Press Room mass-emailing system for advertising agency (1999) -- a web-based tool for sending press releases, electronic press kits (EPKs) and other rich text emails to selected addresses, generally culled from Bacon's Media List, and tracking response rate (clickthroughs).
  • Areas of expertise: networking, color management, workflow automation, digital asset management, Mac/PC integration. Internet routing and connectivity, file servers. Backup, archive and RAID solutions; disaster recovery planning. Extensive familiarity with most Mac software packages. Apple Hardware Tech certified, A+ certified.

  • 1992-1995

    Apple Computer.

    Campus Marketing Intern, University of Minnesota

  • Tasked with building a four-person "Student Rep" team to market the sale of Apple products via the Student Bookstore
  • Helped raise Apple product sales by 50%, prompting Apple's interest in cloning my methods on other college campuses



    University of Minnesota, Minneapolis, MN. B.A. Journalism/Advertising.


    References furnished upon request.
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    All web site content ©1995-2020 Brian Reichow.
    Original photography may not be reproduced without my prior consent.